In the social media age, reviews are critical to a book’s success–a digital form of word-of-mouth publicity, which is the best kind of advertising. While we authors would love it if everyone thought our books deserved five stars, there’s no book out there that connects with everyone, and when a book only has five-star reviews, readers tend to be skeptical (rightly so, as the fake review industry casts a tarnish over the reliability of reviews).
There’s a saying among authors that you know you’ve “made it” when you get your first one-star review–the idea being that your book is really getting out there, even into the hands of people who might not be your target audience. Some of this could be meant to soothe the sting, because, yes, it hurts when some says your baby is ugly. Most authors (myself included) try not to pay too much attention to reviews, since obsessing over them can make us crazier than usual. I do know I have a couple of one-star reviews, and while I don’t love them, I’m learning they don’t have to be devastating.
In one of my one-star reviews, the reviewer was upset by the ending of my book. She said enough for me to realize she didn’t quite understand what I intended (and if I understood it the way she did, it would make me mad too). The review actually made me happy. Why? Because she cared enough to give it one star. She evidently liked the book, but the ending made her mad–she was invested enough to really feel something and to say something about it. It’s a compliment in a way an “it was okay” two- or three-star review or rating isn’t, at least in this case (If she had said she read twenty pages and hated everything about it so much she couldn’t stand it, that would have been different). This is a chance for me to learn something from a stranger who read my book–a stranger who thought the concept was appealing enough to become a potential reader. I can see where her misunderstanding came from, and while I can’t correct it in this book (though I am working on a follow-up short story to answer some questions readers had about the ending), I can make sure I don’t make the same mistake again.
So, don’t forget to leave honest reviews of the books you read. And if you get a one-star review, indulge in your favorite comfort food and keep writing. You’re one step closer to connecting with your target audience.